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Writing — Winter 2023

Social Engineering via Predictive Algorithms

Sebastian Esteva  ·  Stanford University  ·  Communication & Media Studies

Algorithms don't force you to act — they shape what you want. This paper starts with Obama's 2008 campaign (the first serious use of data-driven voter targeting) and works forward to Cambridge Analytica, Q-Anon, and the question of what it even means to be a citizen when your feed is tuned to nudge you.

Key topics: algorithmic profiling · political micro-targeting · Cambridge Analytica · surveillance capitalism · democratic citizenship

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